We Plant Trees

We partner with the organisation One Tree Planted, a non profit organisation focused on global reforestation. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.

We decided to support two different projects: Protect the endangered Southern Resident Orca and Restore and expand Quebec's forests. When you purchase a product, you can choose which project you want to support. 

Protect the Southern Resident Orca

There is only 73 killer whales remaining.

The Endangered Southern Resident Orca have called the stretch of Pacific Ocean from Northern California to British Columbia home for millennia. Every year, as the Orca's migrate North to South and back again they rely on the West Coast Chinook salmon for food (nearly 80% of their diet). However, salmon stocks are diminishing due to loss of habitat and increasing pollution - ultimately impacting the Orca downstream. Planting trees along rivers and streams of the Pacific Northwest restores habitat for the endangered orca. Trees help reduce pollution and improve the health and quantity of salmon for the orca to eat!

Restore and expand Quebec's forests

The majority of forest coverage in Québec comes from the Boreal forest - the world’s largest intact forest ecosystem - making Québec forests some of the most ecologically rich ecosystems on the planet. They are home to more than 225 species of bird, 50 species of tree, and 60 mammal species including moose, black bear, fox, and caribou. Some of these species habitat is currently under tremendous pressure. We need to protect our forests against urban sprawl, the timber industry, and resource development projects.

One Tree Planted also work with communities to get them involved in planting trees and educate them on forest management. Getting people engaged ensures forests will last for generations to come.